Name of the Organization: World Wide Fund for Nature (WWF)


"Building a future in which people and nature thrive."

Website: www.worldwildlife.org

Abbreviation: WWF

President & CEO: Carter Roberts

Carter Roberts

Formation: 29 April, 1961

Headquarters: Avenue du Mont-Blanc, Gland, Vaud, Switzerland

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US Headquarters:
World Wildlife Fund
1250 24th Street, N.W.
Washington, DC 20037-1193

P.O. Box 97180
Washington, DC 20090-7180
(202) 293-4800

WWF International, Gland:
Av. du Mont-Blanc 1196 Gland
+41 22 364 91 11
+41 22 364 88 36

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Activities of the WWF:

  • Protect and restore species and their habitats
  • Strengthen local communities' ability to conserve the natural resources they depend upon
  • Transform markets and policies to reduce the impact of the production and consumption of commodities
  • Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses
  • Mobilize hundreds of millions of people to support conservation

"People look to WWF and its leadership to bring imagination and perseverance to the important work of conservation, and to build bridges between government, civil society and business in devising solutions at the scale of the challenges we face. The world demands no less of us."
- Carter Roberts
President & CEO (WWF)

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