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Decision Analysis » Problem-01 Solution | Operations Research

Problem-01: A marketing agent frequently flies from Montreal to Boston. She can ride the airport bus from her hotel to the airport, which costs $3; but if she takes it, there is a .08 chance that she will miss the flight. A hotel limousine costs $7, with a .96 chance of being on time for the flight. For $15, she can take a taxi that will make 99 of 100 flights. Each time she catches the plane, she will conclude a business transaction that will produce a profit of $1,000; otherwise, she will lose the deal. Which mode of transportation should the marketing agent use in order to maximize her profits?

According to given data, we can draw following decision tree:
Figure: Decision Tree, according to given data.

Net Profit Calculation from different mode of transportation:

For Airport Bus :

EMV=$1,000 (.92) + $0 (.08) = $920
Net Profit: $920 - $3 = $917

For Hotel Limousine :

EMV=$1,000 (.96) + $0 (.04) = $960
Net Profit: $960 - $7 = $953

For Taxi :

EMV=$1,000 (.99) + $0 (.01) = $990
Net Profit: $990 - $15 = $975

Figure: Decision Tree for making final decision.
Here, Taxi, represents the highest profit from others. Since, the marketing agent should use a taxi in order to maximize her profits.


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