National University

Syllabus for Three Semester MBA Course

In Campus M.B.A Syllabus, 2014-15

First Semester
Subject Code : 2311 Marks : 100 Credits : 4 Class Hours : 60
Subject Title :
Strategic Management
  1. The strategic management process : An overview
  2. Strategy formulation : External analysis
  3. Strategy formulation : Internal analysis
  4. Building competitive advantage : Through functional-level strategy
  5. Building competitive advantage :  Through business-level strategy
  6. Corporate strategy : Horizontal and vertical integration and strategic outsourcing
  7. Corporate strategy : Diversification acquisition and internal new venture
  8. Competitive strategies in different industry environment
  9. Competing in foreign market.
  10. Strategies in the global environment
  11. Designing strategic control systems and organizational culture
  12. Corporate culture and leadership : Keys to effective strategy execution
  13. Recommended Books:
    • Arther A Thomson Jr & A.J. Strickland, Strategic Management : Concepts & Cases; McGraw-Hill Irwin
    • Charles W.L. Hill & Gareth R. Jones, Strategic Management: An Integrated Approach, All India Publishers
Subject Code : 2312
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Cost & Management Accounting
  1. Management accounting and business environment
  2. Cost concepts, classification and statement of cost of good manufactured, Cost of goods sold & income statement.
  3. Accounting for Material
  4.  Accounting for Labour
  5.  Accounting for Manufacturing overhead
  6. Methods of Costing : Job order & Process costing.
  7. Cost behavior: analysis and use
  8. Cost-volume-profit relationships
  9. Variable costing
  10. Profit planning.
Recommended Books:
  1. Garrison
: R.H. And Noreen, E.W. Managerial Accounting, Irwin, McGraw-Hill, Goston.
  1. Charles T. Horngren, Srikant M. Datar
      Madhav V. Rajan
: Cost Accounting: A Managerial Emphasis

(Latest Edition). Upper Saddle River, New Jersey: Prentice Hall Intermediate Accounting (Hoboken, New
Subject Code : 2313
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Global Marketing & Brand Management
A. Global Marketing
  1. Global Marketing Management : Planning and  Organization: Planning for global markets, Alternative market entry strategies, Organizing for global competition.
  2. The Cultural Foundation: The meaning of culture, culture across countries, culture & how to do business, culture & negotiations, the limits to cultural sensitivity.
  3. Global Segmentation & Positioning: The global marketer’s mindset, global market segmentation, targeting segments, global product positioning, global STP strategies.
  4. Decisions on Global Product Policy:  Products and services for consumers and businesses, Product modification or standardization, Branding, Packaging, Brand name and trademark protection.
  5. Pricing Decision for Global Markets : Pricing policy, Approaches to global pricing, Price escalation, Approaches to lessening price escalation, Counter trade as a Pricing Tool, Transfer pricing strategy, Price quotations, Administered pricing.
  6. Logistics and Channel Decisions for Global Markets : The meaning and benefits of logistics, Different types of logistics and their uses in international marketing, Channel of distribution structures, Distribution pattern, Alternative middleman choices, Factors affecting choice of channels.
  7. Promotion Decision in Global Marketing : The  international world of advertising, pros & cons of global advertising, the global advertiser’s decisions
Recommended Books :
  1. Warren J. Keegan, Global Marketing Management, Latest edition, Prentice Hall, India,
  2. Douglas Lamont, Global Marketing Strategy, Tata McGraw Hill, Latest edition.
B. Brand Management
  1. Brands and Brand Management: Definition of brand, Why do brands matter| Can anything be branded like networks, soft drinks and electrical equipment, Branding challenges and opportunities, Brand equity concept, Strategic brand management.
  2. Customer-Based Brand Equity and Brand Positioning: Customer based brand equity, Brand equity, Brand knowledge, Sources of brand equity, Building a strong brand, Identifying & establishing brand positioning and guideline.
  3. Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements, Options and tactics for brand elements.
  4. Designing Marketing Programs to Build Brand Equity: New perspectives on marketing, Product strategy, Pricing strategy, Channel strategy.
  5. Integrating Marketing Communication to Build Brand Equity: Information processing model of communication, Marketing communication options, Developing integrated marketing communication programs.
  6. Designing and Implementing Branding Strategies: Brand-product matrix, Brand hierarchy, Designing a branding strategy.
Recommended Book:
Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing Brand Equity, Pearson Prentice Hall, Pearson Education, 3rd edition, 2008.
Subject Code : 2314
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Management of Financial Institutions
  1. Nature of Financial Institutions and Its Importance
  2. Financial Service Industry and Financial Markets
  3. Risk of the Balance Sheet
  4. Credit and Portfolio
  5. Loan Sales and Asset Securitization
  6. Liquidity
  7. Liability and Liquidity Management
  8. Market Risk Measurement and Management
  9. Off Balance Sheet Risk Management of Other Risk
  10. Bank Performance Measurement
Recommended Books:
  • Cornett, M. and Saunders, A., Fundamentals of Financial Institutions Management 5th Edition, Irwin McGraw-Hill Inc., 2006
  • Rose, P., Commercial Bank Management-5th Edition, Irwin McGraw-Hill Inc., 2001
Subject Code : 2315
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Financial Analysis and Control
Course contents:
  1. Framework and Need for Financial Statement Analysis, Financial Information and Capital Markets, Objectives of FA, Demand for and Supply of Financial Statement Information, Regulatory and market forces, Costs associated with Disclosure.
  2. Accounting Information
  3. Financial Equilibrium
  4. Free cash flow and Sustainable Growth
  5. Ratio Analysis- Liquidity, Solvency/leverage, Profitability/Efficiency of Assets Ratio, DuPont Analysis,-Assumption and Properties of Financial Ratio
  6. Cross-sectional analysis of FSA-Criteria used to select peer groups, Aggregation options in cross-sectional analysis, Industry Comparisons of financial Ratio
  7. Time-Series analysis of FSA-Issues & Approaches
  8. Earnings Management and Smoothing
  9. Analysis of Financial Statement
  10. A Synthesis-Adjusted Financial Ratio
  11. Projection of Financial Requirements Pro-forma statement , Financial Planning and Forecasting, Distress Analysis and Financial Information; Quantitative Scoring Model
  12. Credit Rating Score; LRA analysis-assessment of business risk
  13. Financial Control-Corporate governance and Financial control; Control system for social and economic management; Financial control of portfolio management decisions
Recommended Books:
  1. Business Analysis & Valuation Using Financial Statement, 2nd ed; Palepu, Bernard & Healy; South-Western, 2000
  2. George Foster, Financial Statement Analysis-2nd Edition, 1998
Penman, S.H. Financial Statement Analysis and Security Valuation-4th Edition,2010.
Secend Semester
Subject Code : 2321
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Research Methods
  1. Fundamental of Research
  2. Basic Concepts and Issues in Research
  3. Research process
  4. Designing a Study
  5. Sampling and Sample Design
  6. Data Collection : Tools and Techniques
  7. Statistical Tools in Research
  8. Reliability and Validity in Managements
  9. Hypothesis
  10. Developing Proposal and writing Report
  11. Data Analysis
  12. Monitoring and Evaluation
Recommended Books:
  • Cooper, Donald R. and Schindler, Pamela S. `Business Research Methods’ Irwin
  • Islam, N.M `Introduction to Research Methods’, Mullick & Brother
Subject Code : 2322
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Theory and practices of International Business
  1. Introduction to international business
  2. An overview of globalization
  3. International trade theory
  4. The political economy of international trade
  5. Foreign direct investment (FDI)
  6. The  political economy of FDI
  7. Regional economic integration
  8. Negotiations and diplomacy in international business
  9. The foreign exchange market
  10. The international monetary system
  11. The global capital market
  12. The strategy of international business
  13. Entry strategy and strategic alliances.
Recommended Books:
  • Charles W. L. Hill, International Business- Competing in the Global Market Place, Irwin McGraw Hill
  • John D. Daniels, Lee, H. Radebaugh and Daniel P. Sullivan, International Business: Environment and Operations, Pearson Education, Singapore.
Subject Code : 2323
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Management Information Systems
    • Foundation of information systems in business: organizational, technical, psychological and behavioral
    • Computer based information systems, user requirements, analysis and specification of systems requirement
    • E-business: How business use information systems
    • Achieving competitive advantage with information systems
    • Managing knowledge and enhancing decision making
    • Telecommunications, the internet and wireless technology
    • Foundation of business intelligence – data based and information management
    • Ethical and security issues in information systems
Recommended Books:
  • Laudon K, c and Lane P. Laudon, Management Information Systems: Managing the Digital Firm, Prentice Hall India
  • James O’ brien, Introduction to Information Systems, McGraw-Hill, U.S.A
Third Semester
Subject Code : 2331
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
  1. Introduction to forecasting;
  2. Review of basic statistical concepts, Exploring data patterns and choosing a forecasting technique;
  3. Moving averages and smoothing methods;
  4. Time Series and their Components;
  5. Stationarity, autocorrelation and partial autocorrelation;
  6. Properties of an AR (I) model;
  7. Properties of an MA(I) model;
  8. ARMA model;
  9. Lag operator & eigenvalues analysis;
  10. Seasonal ARMA & ARIMA models;
  11. Unit root test I: concept & test strategies;
  12. Forecasting & forecast evaluation;
  13. ARCH models I: concept, symmetric volatility models, asymmetric volatility models
Recommended Books:
  • John E. Hanke and Dean W. Wichern, Business Forecasting-8th Edition.
  • Spyros Makridakis, Steven C. Wheelwright and Victor E. Mcgee, Forecasting-Methods and Applications, 2nd Edition.
  •  Enders & Walter, Applied Econometric Time Series-3rd Edition.
Subject Code : 2332
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Corporate Governance
  1. Corporate Governance;
  2. Stakeholders’ interests;
  3. Impact of size;
  4. Key people: chairman, board of directors, executives and non-executive directors;
  5. Future influences;
  6. New approaches to corporate governance: golden rules, strategic process, internal and external analysis, stakeholder analysis, formulating strategy and implementation; legal framework.
Recommended Book:
Kendall, N and Kendall, A Real-world Corporate Governance, Pitman Publishing , 1998.
Subject Code : 2338
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :
Subject Code : 2339
Marks : 100
Credits : 4
Class Hours : 60
Subject Title :

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