In business world advertisement plays a very significant part as it establishes contact between the buyer and the seller, the manufacturer and the market. It is a medium through which the customers come to know of the existence and utility of the items available in the market.
In modern times business has become very complex with keen competitions in every sphere. The world of advertisement follows various means. From simple old style handbills to modern audiovisual arrangements- all media live here in peaceful co-existence. Newspapers and periodicals, cinema slides, wall hoardings, colored posters and banners, neon signs, commercial radio broadcast, telecasting, exhibitions and fairs- all methods compete with each other in the field of modern advertisement.